MullenLowe U.S. Inc., Boston, Massachusetts, was awarded a $454,593,983 ceiling, indefinite-delivery/indefinite-quantity contract for joint advertising, market research and studies marketing communication services. This contract provides for brand planning, identifying target markets, design and development of creative content, conducting and administrating national multi-media advertising campaigns and maintaining and operating website properties. Work will be primarily performed at the contractor’s site in Boston, Massachusetts, with an expected completion date of Sept. 27, 2029. The task orders issued under this contract will be funded with operations and maintenance dollars. This contract was a competitive acquisition and seven offers were received. Defense Human Resources Activity, Alexandria, Virginia, is the Contracting Activity (H9821023D0004).
Source: DOD
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