In this busy and competitive marketplace, getting attention all comes down to letting the community – clients and potential industry partners – know who you are quickly and efficiently.
Why do some firms draw more attention than others? Because they make news and intel about their company readily available and ultimately, drive more and better strategic partnerships, which in the end, may help them win business.
Intended to support this effort, here are six quick tips for helping your team gain attention on professional business tools, bringing you to the forefront for those seeking your particular expertise.
Claim your listing – Whether it is OrangeSlices AI or another business tool, do not let others deliver the content that shares intel about you, or worse, leave your listing as ‘unclaimed’. Claiming your listing ensures the information viewers are seeing is accurate, up to date, and relevant. Leaving a listing unclaimed may make people wonder how thriving or active your business is.
Complete your profile – Skip the fluff. Make it clear. Tell people who you are, including your capabilities, your expertise and what makes you stand out from the competition. Include agencies you have successful performance with and in what areas. List JVs or other partnerships that can help government meet its goals. Don’t forget certifications that government and partners may be interested in.
Demonstrate proof – Don’t hide your capabilities in high-level text claiming you are the best, that your team is dedicated, passionate or committed. Illustrate the proof behind what you claim. Add white papers, capabilities statements, or other intel that demonstrates insight and past performance.
Add a logo – Make your listing stand out visually with your official branding, logo or customize your page visually with whatever options are available.
Keep it current – Make sure contact information is up to date. Take the time to manage your public view and check back in with some regularity or as your environment changes to make updates.
Share your news – Let the community know about acquisitions and investments, awards and key hires (and what these people will be focused on) – so others can see what you are doing, how you are investing, and as a result, what you are winning. Include intel about your company culture including when you are in the community doing volunteer work or taking part in fundraising efforts. This lets customers and partners know who you are and demonstrates it more clearly than you describing yourself as great. The OS AI site now has the option for registered users to submit their own content for consideration. Check out the FAQs for more information.
These tips may seem common sense, but it is amazing how many firms hide their intel behind fluff, or simply don’t share the intel that really tells their story. Each of these six simple steps adds search value, demonstrates proactive thinking, and increases the likelihood of your company being found.
Let us know if you have other ideas or questions about how to execute on this. And take the first step – Check to see who is talking about your company or tools that may list your company. Run through the checklist above and make changes. Let us know if we can help you execute on OS AI by contacting us here firstname.lastname@example.org and check here for the answers to some frequently asked questions.
About OrangeSlices AI
Developed by a team of government and industry contracting subject matter experts, the OrangeSlices AI data driven platform is a publicly available searchable listing of the top information technology and consulting services contractors doing business with the Federal government today. Driven by a robust and comprehensive set of authoritative and trusted data sources, the OS.ai tool is intended to help government and industry leaders find the right partner to help deliver on the important missions of the Federal government. Learn more about how you can engage with OS AI here.