Strategic Growth Partners (SGP) is proud to announce the acquisition of 17 Consulting, a move that marks a new chapter in our company’s evolution and one of the first major strategic initiatives by John Cook in his new role as CEO.
This acquisition is more than just a blending of teams, it’s a deliberate pivot toward expanded impact, innovative offerings, and enhanced growth strategies for government contractors at every stage of their journey. With the integration of 17 Consulting’s team and resources, SGP is building on its existing legacy while expanding our offerings to align with the administration’s push for cutting-edge innovation, ensuring we deliver mission-critical solutions that empower and protect the warfighter.
“I’m thrilled to join a company as talented and respected as Strategic Growth Partners. SGP has built an incredible reputation in the federal space, and I’m excited to add my own touch by supporting the major advantages of non-traditional contracting strategies, offering an Tech Xcelerator for emerging tech solutions, as well as State and Local advisory to our clients.” said Angela Webb, Former Founder of 17 Consulting and SGP’s new President of GovCon Xcelerator & Compliance Strategic Business Unit.
Honoring What Works, Evolving for What’s Next
Under John Cook’s leadership, SGP remains deeply committed to the core services that have helped small and growing businesses thrive in the federal marketplace. Clients can still count on the proven strategies and advisory support that have made SGP a trusted name in federal contracting.
But this moment also signals transformation and opportunity.
“We’re not just scaling, we’re sharpening,” said Cook. “The acquisition of 17 Consulting marks a massive leap in innovation, expanding our offerings to meet the urgent demands of today’s tech-driven federal landscape. We’re aligned with this administration’s priorities, and we have the talent to elevate our clients with the evolving demands, no matter how fast the landscape shifts. This is growth with intention. This is momentum with purpose.”
What’s New: SGP’s Strategic Additions
With this acquisition, SGP is introducing three major new support offerings that address emerging trends and critical gaps in the government contracting ecosystem:
- TECH XCELERATOR: Launching Innovation into the Federal Market
SGP’s Tech Xcelerator is designed to help early-stage technology startups successfully break into federal contracting. Many innovative solutions never reach government buyers simply because founders don’t understand the acquisition maze. Our incubator changes that.
We provide:
- Tailored go-to-market strategies
- Matchmaking with relevant agencies
- Compliance guidance and readiness support
- Advisory on acquisition pathways like SBIR/STTRs and OTAs
This initiative reflects SGP’s belief that small, agile tech firms hold the keys to solving some of government’s biggest challenges and SGP is making sure those keys reach the right hands.
- STATE & LOCAL EXPANSION: GovCon Beyond D.C.
Historically, SGP has been known for its expertise in federal contracting. But as government spending trends shift and local jurisdictions seek more innovative partners, we’re helping our clients access state and municipal opportunities across the U.S.
Through this expanded offering, SGP now supports:
- Market entry strategies for state and local contracting
- Targeted opportunity identification
- Registration and certification guidance at the local level
- Proposal support for state RFPs and RFQs
Whether it’s helping a cybersecurity firm sell to school districts or guiding a construction company into city contracts, this service unlocks new pathways for growth outside the Beltway.
More agencies are turning to non-traditional contracting methods to move faster and access innovative acquisition strategies to keep up with the Trump administration’s evolving priorities. SGP is helping clients unlock these pathways with confidence.
Our team now offers in-depth support around:
- OTAs (Other Transaction Agreements) for rapid prototyping and R&D
- SBIR/STTRs for startups and emerging tech firms
- BAAs (Broad Agency Announcements) and CSOs (Commercial Solutions Openings) for innovative solutions that don’t fit a traditional solicitation
These methods are ideal for vendors seeking strategic approaches that expedite traditional contract requirements under FARs, DFARs, and FedRAMP.
Looking Ahead: A Unified Vision for Growth
The acquisition of 17 Consulting is a strategic launchpad, not a destination. With a stronger bench, enhanced offerings, and a unified mission, SGP is positioned to serve as a comprehensive partner for businesses that want to grow smarter, move faster, and win more in the public sector.
“From non-traditional bid strategies to next-gen procurement pathways and technology go-to-market strategies, we’re building the kind of advisory engine that today’s GovCon community needs,” said Cook.
Stay tuned as we roll out more information about our expanded team, client success stories, and how you can engage with our new offerings.
