EMI Advisors today revealed a new visual brand that exemplifies the consulting firm’s ability to bring clarity out of complexity, harnessing disruptive solutions for the greater good. This new visual identity, which includes an updated logo and brand colors, is the first brand refresh since EMI’s founding in 2012.
“Core to EMI is our culture and commitment to clients to systematically solve problems with elegant solutions,” said Evelyn Gallego, CEO and Founder, EMI. “The new visuals capture the essence of who we are and how we work. We bring together diverse and multi-talented team members who are passionate about people and the planet and who are eager to harness technology for good.”
EMI’s new logo and brand colors were designed to center on EMI’s mission and values. EMI seeks to harness our disruptive solutions for the greater good. This is achieved through upholding the values of Enduring Impact, Applied Ingenuity, Relentless Excellence, Confident Professionalism, Productive Passion, Discerning Stewardship, Collaborative Diversity, Resolute Integrity, and Authentic Communication.
“Whether its health, human services, defense, energy, or information technology sectors, we are sought out for our ability to approach challenges with new and fresh thinking,” said Kris Haag, Managing Director, EMI. “Our new visual identity marks the next chapter in our firm’s growth – one characterized by relentless excellence in our strategic, operational, and technical advisory services and our ability to enable clients to achieve ground-gaining results.”
The new visual identity will come to life across various touchpoints with internal and external audiences including EMI’s website, social media platforms, marketing materials, client deliverables, and employee communications.
EMI’s brand refresh include the following elements:
New Logo: The pulse-like mark in the logo represents EMI’s ability to bring order from complexity, much like the larger circle in the mark is resolved in the form of the dot above the letter “i”.
New Brand Colors: EMI’s new brand colors are a bolder, clearer, and more dynamic take on the original colors. The use of the dark blue conveys trust and professionalism. Ruby red showcases passion for impact and boldness in the work approach. Tangerine highlights enthusiasm and creativity.
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