FDA/CDRH/OCE RFQ: Comprehensive Internal Communications Assessment

Notice ID FDA-SOL-23-1267862

CDRH’s Office of Communication and Education (OCE) manages communications about medical devices and radiation-emitting products to external audiences, communicating safety as well as benefit and risk information to patients and consumers, health care professionals, industry, and domestic and foreign governments. OCE provides regulated industries with information and education on the regulatory and policy information they need to bring new products to market and remain in compliance with FDA laws. Additionally, OCE manages CDRH-wide internal communications; therefore, work related to this Purchase Order shall support multiple offices throughout CDRH. OCE requires a Contractor to perform a comprehensive internal communications assessment that will help OCE better understand how CDRH-wide employee messages travel through CDRH and what is working well, and to identify gaps and opportunities for improvement so CDRH can optimize employee messages and channels for employee communications and ensure content is engaging as well as usable and useful.

The Contractor shall provide experts in internal communications; diversity, equity, and inclusion communications; qualitative and quantitative research for communications; and social sciences to design a research strategy and methodology; conduct research and analysis of CDRH internal communication channels and the content in them; and develop specific, feasible recommendations that outline the design, implementation, and measurement of a future state for a strategic communication framework to improve CDRH internal communications. The Contractor shall work with CDRH Technical Experts to make the changes required for improvement, which may include plans to upgrade or eliminate tools and channels, skills training for communicators, training and counsel for communications leaders and managers, and streamlining editorial processes. The six (6) general areas below are expected to be part of this Purchase Order and the comprehensive internal communications assessment: 1. Project management 2. Research strategy and methodology 3. Comprehensive channel and content analysis 4. Digital workplace experience study 5. Employee personas 6. Presentation of findings, recommendations, and a strategic planning summit The performance of this Purchase Order requires an understanding of and ability to leverage the FDA’s internal messaging, web content, and other digital content and platforms (e.g., Communifire and SharePoint), supporting CDRH’s internal communications for employee communication and engagement…

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