Fearless is proud to announce we’re expanding support to the General Services Administration’s (GSA) Login.gov platform through the award of a call order against BPA No. 47QPCA21A0009 to lead a key data analytics initiative for the agency. This project aims to enhance Login.gov‘s capabilities through data analytics, aligning with Fearless’s expertise in delivering innovative solutions for government platforms.
“Login.gov plays a vital role in simplifying how millions of Americans interact with their government online, serving over 100 million users across more than 50 federal and state agencies,” says Fearless Digital president Alka Bhave. “This data analytics initiative marks a significant expansion of our collaboration with GSA, building on our successful work in streamlining partner agency onboarding and developing robust account creation, authentication, and identity verification services. By applying advanced data analytics to Login.gov, we’re enhancing a platform that impacts a vast number of citizen-government interactions daily. This project aligns with our mission to create more efficient, secure, and accessible digital government services.”
Enhancing Login.gov through data insights.
Login.gov serves as the federal government’s unified sign-on solution, connecting over 100 million users to services across more than 50 agencies.
As part of our data analytics contract, our team is focusing on:
- Developing comprehensive data analytics capabilities
- Assessing the suitability and applicability of various analyses while understanding their limitations and compliance requirements
- Defining intended outcomes and validating corresponding baseline product metrics to measure success
- Prioritizing recommended opportunities by analyzing benefit factors, feasibility, and value
- Ensuring all processes and recommendations are equitable, accessible, inclusive, and usable
We’re not just looking at numbers — we’re uncovering the stories they tell about user behavior, system performance, and potential areas for improvement.
The Fearless data analytics team will anonymously analyze patterns across various program value streams, including business operations, overall performance, equity in access, privacy safeguards, and security protocols.
By looking at how different user groups interact with Login.gov, our team strives to make the platform more inclusive and accessible to all Americans. Through this comprehensive approach, we’re not just maintaining a service — we’re continuously evolving Login.gov to meet the changing needs of both government agencies and the public they serve.
A shared commitment to excellence.
Fearless’ relationship with Login.gov dates back to 2019, and in that time, we’ve assisted in enhancing the platform’s capabilities.
Our team has contributed to streamlining the partner agency onboarding process, improving the experience for government departments to integrate with Login.gov. We’ve also been instrumental in building out accessible authentication and identity verification services, ensuring secure and user-friendly access for millions of users. Most recently, we’ve supported the development of In-Person Proofing services, further expanding Login.gov’s capabilities.
This comprehensive approach, focusing on partnerships, and user experience, has supported Login.gov’s journey to 100 million user accounts created. This improvement not only enhances security but also ensures a smoother experience for millions of users accessing essential government services online.
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