PBG Consulting, a leading women-owned small business (WOSB) specializing in digital transformation and IT modernization for federal agencies, today announced the appointment of Ashequl (Ashe) Hoque as its new President.

This strategic move positions PBG for continued growth and expansion as the company evolves from a small business to a mid-tier firm. With nearly 20 years of experience in technology and government services, Ashe brings a proven track record of leading growth strategies, executing mergers and acquisitions, and driving operational excellence.

“Ashe has been a trusted advisor to PBG for the past five years,” said Pawla Ghaleb, Founder and CEO of PBG. “His deep understanding of the GovCon landscape, coupled with his expertise in scaling businesses and fostering a data-driven culture, makes him the ideal leader to guide PBG’s next chapter. I’m confident that Ashe’s leadership will be instrumental in achieving our ambitious growth objectives and maximizing enterprise value.”

Pawla will continue to lead PBG’s overarching vision and strategy, focusing on long-term strategic initiatives while Ashe spearheads the operational execution and scaling of the company towards its growth ambitions.

“I’m honored to join PBG at this pivotal moment,” said Ashe. “The company has an exceptional reputation for delivering high-quality solutions and fostering a culture of innovation. I’m excited to collaborate with the talented team at PBG to drive continued growth and success.”

Ashe’s experience includes serving as Co-CEO of Ambit, which merged with GreenZone before its acquisition by DMI in 2022. His expertise in navigating the complexities of GovCon and his commitment to building collaborative, high-performing teams make him a valuable asset to PBG.

See the news here.

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