There are many things that can help a company stand out including contract wins, recognition for #doingitright, investing in certification, culture, new hires and sharing advice and intel based on growth and lessons learned. vTech Solution is one company that hits all of the markers and does a great job at communicating its differentiators for potential clients, partners and future employees. We connected with Hunter Gros, Director of Marketing and Client Engagement to find out more about this growing firm and what’s ahead.
Knowing your Strengths
Rather than approaching business as a ‘we can to it all’ entity, vTech Solution has honed its focus to a few specific buckets where it can do the most good, bring the greatest strength, and build for the future. The company focuses specifically on digital modernization, enterprise solutions, professional services, and AI. The company is committed to helping its clients build efficiency, resilience, and move forward amidst changing priorities.
“Part of doing things right, for the right reasons and in the right way includes a focus on 508 standards and ensuring accessibility is built in from the initial design phase, rather than being something layered on after.”
That human centric mindset ensures clients, partners and end users are empowered to deliver what is needed to everyone who may need it. “Helping clients get this right the first time and implementing it at the start, we can save them 30% up front and deliver faster because it is ingrained from the start.”
Common Sense
Leveraging strong internal systems, vTech Solution’s team takes a simple but effective approach including designing to be useful and with empathy that means designing for everyone. “When you design with poor color contrast ratios or only think about keyboard navigation, and don’t consider screen readers and so on you design without really considering your potential audience. It’s partially about doing what is right but also about ensuring the greatest number of users can engage with your content.”
The team also employs a commitment to developing with precision and guardrails to ensure they are building with intent and monitoring along the way that the intent is being met. “We also look to automate, to bring in experts and real users to provide direction and feedback, and then to ensure that there is a focus on improvement.”
Ensuring IT across the Enterprise
Whether it is private sector or commercial clients, ensuring the infrastructure across an ecosystem is secure and scalable is a basic tenant. “Whether it is cloud migration, user support, or automation, from the front end and what the customer sees, and the back end which they never need to know even exists there must be a seamless experience.”
Building bridges, forging connections with clients and their end users this requires a thorough understanding of the needs on both sides, the intent in an end result and then working in close collaboration to ensure all goals are met.
Raising a Hand
Another differentiator for the vTech Solution team tends to be a willingness, backed by an ability, to raise a hand to help where needed and to do more beyond the work that has been dictated. “We had an individual supporting USDA who started as a Drupal developer who is now helping map out AI policies because there was a need he was able to raise a hand to support.”
Encouraging all organizations to look at who they have in house – including contractors and partners already there – there is an opportunity to utilize people beyond any scope of work to really leverage the talent of well-rounded individuals already engaged with and intimate with an agency’s goals.
Success with AI
As AI takes on a greater focus, as expectations for the use of AI increases, what defines success for an agency? Part of success is going to be finding ways to work in tandem with AI. That means allowing it to replace some roles where it makes sense, and then elevating those with experience and knowledge to ensure the AI is working as it should, that the individual is able to make better, faster and more effective decisions.
“Federal organizations should be looking now within, to their partners, and more broadly to find those who can help them get up to speed as quickly and effectively as possible. There will be a test and iteration process that is expected so it’s just about embracing it and diving in with the right partners by your side.”
Culture Embedded
As vTech Solution grows and builds partnerships, it remains grounded in a strong culture of giving back and community support.
“During COVID, our CEO made a decision to maintain all employees and keep our people employed. We partnered with the Capital Area Food Bank (CAFB) to help nearly 400,000 children and families facing food insecurity. As lockdowns made access to nutrition harder, we stepped up to ensure no one was deprived of life’s necessities. We also donated critical resources to other organizations in need, staying true to our mission of supporting the community during unprecedented times.”
Continuing beyond that, vTech Solution currently provides ongoing support to SafeSpot, a children’s advocacy center; paws4people, an organization connecting veterans and children with trained assistance dogs; and the Washington Tennis Education Association, which promotes education and opportunity through sport.
Marketing During Transition
2025 thus far has been a year of change, a year of unpredictability and a year of needing to refocus and re-strategize what is ahead. Sharing his own advice, his own notebook for moving forward, Hunter offers some thoughts:
Now is the time to dive in. Technology is on your side. There are tools at your disposal to help you craft, analyze and try new things and so you should. Set benchmarks for success so you aren’t spinning your wheels but try new things.
Know who you are and then broadcast that to the community in a very specific and sustainable way. “It can’t just be a look at us kind of thing. Look for ways you can drive high value content, provide thought leadership. It will take research to be able to generate content that really shines. It will take understanding the knowledge people are craving. Set your goals. Know what you can commit to. Execute against that. That latter really is the hardest part.”
“The goal is to try something. If you need to cut it off at the heels because it isn’t working, recognize that and try something else.”
Brainstorm and network. Understanding that execution is where it matters, why not share ideas? Why not reach out to those you know to see what they are trying, what is working or is not. Look at blogs focused on commercial and see how they might be adjusted to fit govcon. “Find something out there that resonates with you and then adjust it to who you are, what your organization is and who you are trying to reach.”
That networking component means getting in touch and personal. “Don’t be afraid to be in-person, to take someone to lunch or for a coffee. There is so much noise in the digital space and it can be hard to cut through so recognize that sometimes that face to face goes much further.”
What’s Ahead
Continuing to chart its path forward based on its strengths and unique identify, vTech Solution also knows the future will be built upon new relationships and new partnerships. To meet this opportunity, it recently launched a partnership page, an opportunity for those interested to connect and learn more.
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