Notice ID: 36C10X25R0008
Related Notice: 36C10X25Q0014
The Office of Internal Communications is the lead OPIA office charged with improving and spreading internal communications across the enterprise. The goal of the office is to strengthen VA’s internal communications capability and quality so that VA employees are informed about VA and are inspired and engaged to do their best to improve the experience of Veterans and their families.
The contractor shall provide strategic and tactical communications support to produce materials and deliverables that will inform the public and employees of the VA on the Secretary’s initiative of ChooseVA. Materials will include videos, logos, digital media products, and other internal and external communications materials (including, but not limited to, roadside billboards, pamphlets, posters, placards, or as needed within the individual task order.) for the ChooseVA campaign. Pamphlet, poster, and placards are design only and will not be printed within this contract. The contractor will provide support services to develop, produce, advertise, and direct the campaign. These advertisements will include, but are not limited to, out-of-home displays (roadside billboards & placards), traditional broadcast television and radio segments. Future optional advertisement placement shall include digital engagement, digital product advertisement placement, and visual and audio production.
The contractor shall provide support in the following areas listed below.
Leadership and Management:
- Support the development of strategic direction for ChooseVA campaign and OPIA internal communications and stakeholder engagement.
- Proactively identify communication needs and recommend support to address those needs.
- Gather inputs from VA and OPIA leaders and key stakeholders to inform products.
- Track, manage execution of ChooseVA strategic and tactical communication projects, and report results of projects …
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