Notice ID: USCG25-CG-092-001
The primary objective of this requirement is to provide CG-092 with support services from subject matter experts (SMEs) and professionals who are trained in public affairs areas such as managing and facilitating communication between the U.S. Coast Guard and the public, congress, workforce media, and other stakeholders, The support personnel shall be knowledgeable of federal processes, regulations, and procedures as they relate to public affairs.
DIGITAL COMMUNICATIONS SUPPORT
- Research target audience existing knowledge, perceptions, attitudes, and behaviors and create communication and recommended stakeholder engagement plans that advance CG-0922’s digital engagement objectives and business goals by influencing those attitudes and behaviors.
- Support activities may include:
- Facilitate strategic shaping sessions to clearly define goals and objectives of digital communication and engagement, including reputation building/positioning and increasing online engagement…
STRATEGIC COMMUNICATIONS PROGRAM COORDINATION
- Provide USCG Internal Program-level communication resources which CG Offices may engage for help with strategic communication/outreach and engagement planning.
- Support activities may include:
- Support efforts to develop and maintain a communication and outreach campaign to build broader awareness of CG programs, initiatives, and events using deliverables such as Communications Action Plans (CAPs), stakeholder identification, categorization, and development of targeted engagement strategies…
WEB CONTENT MANAGEMENT
- Develop website content, and the organization of that content based on strategic, technical, aesthetic, and functional criteria provided by the Coast Guard.
- Ensure consistency and a professional look for all web design and content, supporting compliance with all CG web standards, ensuring alignment with web content and delivery goals, and using all appropriate digital communication tools and support for management…
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