We will have a new administration in 2025: AWL Strategies shares Best Practices to ensure your Federal organization thrives

We are guaranteed one thing in 2025 – that there will be a new President in office and a new agenda. Savvy Federal agency, office and program leaders are already gearing up.

Sara Thomas and Holly Sydnor, founders of AWL Strategies, share the importance of communication during administrative transitions. The conversation highlights why consistent and transparent communication is critical to maintain productivity, trust, and alignment with new objectives. Key strategies include regular updates, openness about uncertainties, and a steady communication cadence. The interview underscores the risks of cutting communication budgets and the benefits of a structured communication plan that engages stakeholders and aligns with the new administration’s goals.

Topics covered include:

  • Importance of communication during government transitions.
  • Strategies for effective transition communication.
  • Risks associated with cutting communication budgets.
  • Best practices for maintaining transparency and trust.
  • Importance of engaging staff and stakeholders throughout the transition.

For more insight on this topic from AWL, visit their blog post here.


If you’d like to contact Sara, visit her LinkedIn page here.
If you’d like to Holly, visit her LinkedIn page here.
If you’d like to learn more about AWL Strategies visit their website here.

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