We have now identified a second Prime awardee and DHS has awarded the first task on this multiple-award BPA seeking advertising and media support services to address the national emergency at the southern border.
Of note is that were unable to find the awardee in SAM and we were unable to locate any website or reference anywhere of the company other than in a recent news article entitled “Homeland Security budgets $200m for new border ad campaign” The article states that “A DHS spokesperson said “multiple career government officials” oversaw the “competitive procurement process,” adding that the vendors will help deliver “media services” for the ad campaign.” More Here.
Awardee Name: SAFE AMERICA MEDIA LLC
Unique Entity ID: R64SJRYFDKM7
Total Contract Value: $62,825,854.32
Action Obligation: $16,000,000.00
Department Name: HOMELAND SECURITY, DEPARTMENT OF
Funding Agency: IMMEDIATE OFFICE OF THE SECRETARY
Funding Office: OFFICE OF PUBLIC AFFAIRS
Award ID: 70RDA225FR0000009
Referenced IDV ID: 70RDA225D00000004
NAICS: 541613
Award Type: Delivery Order
Start Date: 2025-02-19
Ultimate Completion Date: 2025-08-19
Awardees are starting to be named to this Department of Homeland Security (DHS) multiple-award IDIQ seeking advertising and media support services to address the national emergency at the southern border.
Awardee Name: PEOPLE WHO THINK, L.L.C.
Unique Entity ID: Z4UXD1X1HL99
Total Contract Value: $200,000,000.00
Action Obligation: $250.00
Department Name: HOMELAND SECURITY, DEPARTMENT OF
Funding Agency: IMMEDIATE OFFICE OF THE SECRETARY
Funding Office: OFFICE OF PUBLIC AFFAIRS
Number of Bidders: 3
Award ID: 70RDA225D00000003
RFP ID: 70RDA225R00000015
NAICS: 541613
Award Type: IDC
Start Date: 2025-02-14
Ultimate Completion Date:
More awardees will be shared as information is made available.
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