Peel’in it back – In this podcast episode, OS AI sat down with Denise Kennedy, founder and president of Anthology Communications, to delve into the world of strategic communications—particularly within government organizations. She explores what “strategic communications” really means for agencies tasked with delivering critical public services, and how measurable outcomes are key to ensuring these efforts hit the mark. Denise brings over 20 years of communications expertise, emphasizing a solutions-oriented approach that weaves together best practices, message-driven strategies, and diligent planning. Throughout the episode, she illustrates how these principles shape her work for federal agencies like the U.S. Departments of Veterans Affairs, Health and Human Services, Education, Labor, Commerce, and Defense, as well as for nonprofits and private entities.
From identifying today’s biggest communications challenges and opportunities for government communicators, to examining the evolving role of artificial intelligence, Denise offers firsthand insights on how to stay ahead in a rapidly changing landscape. Drawing on her experience developing outreach campaigns for VA Mental Health Services, DOL ETA’s America’s Job Network, and others, she shows why robust measurement is vital—both for gauging impact and for continuously refining communications strategies. This episode is a must-listen for anyone interested in how government organizations can build more purposeful, effective, and ultimately, measurable connections with the audiences they serve.
To connect with Denise, follow her on LinkedIn here.
Learn more about Anthology Communications by visiting their website here.
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