Featured WIN Content

There’s a Human on the Other Side of Your Proposal. Write Like it.

Picture the evaluator. They've been assigned a stack of proposals. Could be five, could be twenty. They have a scoring sheet, a deadline, and a...

Your Pipeline is Full. Your Win Rate isn’t. Here’s the Math Problem You’re Ignoring.

At some point, almost every GovCon BD leader has said some version of this: "We have a strong pipeline." And they mean it. The spreadsheet is full....

GovCon Marketing isn’t Broken Because of Budget. It’s Broken Because it’s Disconnected from Pursuits.

Most GovCon firms have some version of marketing happening. A website that was last updated two years ago. A LinkedIn page the BD team occasionally posts to. A...

Your Capture Plan is a Document. That’s the Problem.

Ask most BD teams to show you their capture plan and they'll pull up a massive slide deck or a dusty Word doc. Sections filled in. Boxes checked. Competitor analysis that's six months old...

You Made the Shortlist. Now Your Team is About to Blow it.

Making the shortlist is a real accomplishment. It means your proposal scored well enough to put you in contention. The evaluators believe you can do the...

The Win is Not the Finish Line. The Firms That Treat it Like One Keep Starting Over.

There's a pattern that plays out in GovCon firms at nearly every growth stage.  The team works hard, wins a significant contract, celebrates appropriately... and then immediately turns its full...


 

Featured WIN Podcast

Proposals Don’t Win Contracts. With Krystn Macomber, Summit Strategy

GovCon has a proposal problem; not because teams are not working hard, but because too many firms still believe the proposal is where the...

The Win System. Why Most GovCons Don’t Actually Have One. With Krystn Macomber, Summit Strategy

Most GovCon firms think they have a growth strategy. What they actually have is activity: Pipeline dashboards. Proposal volume. A lot of motion, with...