Winning at VA: What It Takes to Compete, Build Trust & Grow
A candid conversation on what it really takes to compete, build trust, stand out, and create sustainable growth within the VA market.
There’s a big difference between chasing VA opportunities and actually building a business at VA.
So, what are the companies that consistently win doing differently?
Join OrangeSlices for a candid conversation with experienced GovCon leaders about what it really takes to compete, earn trust, build relationships, and create sustainable growth across the VA marketplace.
Topics Include:
- How companies successfully break into and grow within VA
- What effective relationship-building actually looks like across the VA ecosystem
- Why understanding VA’s mission, priorities, programs, and buying organizations matters
- How shifting priorities, AI, modernization, healthcare technology, and emerging technologies are changing the landscape
- What makes a company stand out when everyone seems to offer similar capabilities
- The role of past performance, reputation, teaming, and successful delivery
- The mistakes companies make when chasing VA work and when it’s smarter to walk away
- How to move beyond winning one contract and build a sustainable presence within VA
- What companies should be preparing for now to win three to five years from today
Who Should Attend?
GovCon CEOs, growth leaders, BD and capture professionals, small and emerging businesses, established VA contractors, and anyone serious about building a stronger VA strategy.
Here’s the Format
We’ll start with approximately 40 minutes of moderated conversation recorded for the OrangeSlices podcast, followed by 20 minutes of live Q&A.
And the Q&A? That part isn’t recorded. So bring the questions you really want answered and put them in the chat.
No slide decks. No sales pitches. No generic “just build relationships” advice.
Just a real conversation about what it takes to win and keep winning at VA.

