Contract Award Number: HT001125CE003
Unique Entity ID: L4WNU25B42Y5
Base and All Options Value: (Total Contract Value) $4,718,302.00
Contractor Awarded Name: CONTRACTING RESOURCES GROUP INC
Services provide program-level communications expertise to develop strategic communications plans that include analyzing the information environment; describing current and upcoming phases of communications initiatives; identifying and developing goals and measurable objectives; creating strategies, tactics, and communications measurements; identifying and executing communications support for the DHA networks and Military Treatment Facilities; and defining analytics and metrics to measure performance and communication effectiveness and outcomes. Efforts include social media programs, senior leader communications, content management, strategic outreach, media operations, brand oversight, website management, and broadcast and video production supporting the Assistant Secretary of Defense for Health Affairs (ASD(HA)) and the Director, DHA.
Reorganization of the Communication and Public Affairs Division into two offices affected the specification of work for a follow-on support contract and delayed submittal of the procurement package such that this sole source award is required to continue services until the agency completes competitive selection of a new contract.
The award value includes price of 4-months of service in a base period and option period plus the estimated price of extensions under FAR 52.217-8, Option to Extend Services, were the agency to exercise the full 6 months of extension available under that option authority.
